Major Donors--Handle With Care

Still, Klein says she sees a lot of organizations lose opportunities for donations because they don't take the time to be gracious to their donors, who in turn give to organizations that make them feel appreciated. The common expectation of a donor who gives a $2,000 gift might be that a nonprofit could up the ask to $4,000 the following year. But if the ask is your only point of contact, that's a fast way to lose donors, Klein says.