NTC Roundup: Major Gift Fundraising and Social Media

• Provide opportunities only for brief communications.
• Do not provide for in-depth discussions.
• Focus only on young users.
• Generate small, quick donations rather than significant, five-figure-plus commitments.

First off, Appleton debunked the myth of social networks being just for young people, explaining that Facebook’s largest user group is ages 35 to 54 and that the site’s 55-plus population is growing at lightning speed. These still aren’t exactly your major-donor prospects, but they're getting close.