NTC Roundup: Major Gift Fundraising and Social Media

She also reminded that many major gifts come from corporations and foundations, whose representatives encompass a wide age range.

Appleton advised using social media to engage supporters, introduce them to your mission, solicit smaller gifts and get them involved with your organization. But it's also a good place to start the more in-depth engagement vital to major-gift solicitations, which traditionally have been built on long-term, carefully cultivated relationships with donors.