NTC Roundup: Major Gift Fundraising and Social Media

“Start the major-gift process by securing a small donation via social media; then use social media to research, educate and cultivate prospective contributors over time, leading to a significant ask,” she said.

For example, organizations can post detailed documents and slide presentations that enhance donor understanding of mission and need to sites such as drop.io, Google Docs, Scribd, SlideShare and others.