Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
I get weird looks from development directors when I ask them what their social-networking strategy is and how it is used in the overall strategic plan with their major-gifts program.
“What? That’s handled by our mass communication team.” Or, “Huh? Major donors are not that into Twitter or Facebook.” Or even worse, “What strategic plan?”
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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