Major Gifts — Just a Tweet Away?
Tools such as Twitter, Facebook, YouTube, Flickr, WordPress, ipadio, QR codes and PURLs (personal URLs) all have the ability to enhance your donor’s experience with your organization.
Imagine this happening: You have five of your caseload donors helping build a school in Haiti. Traditionally, you’d get a report from the field, rewrite it with a few pictures at the home office, and mail it or e-mail it to your donor. That’s fine — nothing wrong with that — but today we can do so much more.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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