Major Gifts — Just a Tweet Away?
Now you can have someone in the field video or use ipadio updates as the school is being built. You send the update via a direct tweet, Facebook update or e-mail that directs the donor to his PURL, where he can see or hear firsthand what is happening with the project he’s funding.
I mean, think about how powerful that is for the donor. Here she is sitting at Starbucks in Denver enjoying her morning coffee and she gets a direct tweet, which links her to a two-minute video of the walls of the school going up and grateful kids cheering … all of this happening minutes ago!
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
