Major Gifts — Just a Tweet Away?

By Jeff Schreifels

Many nonprofits have been using social networking for fundraising for a few years now. It’s been an extension of their mass communication programs.

However, it can also be much more personalized with your major donors. Let me give you an example:

Let’s say you are on a view trip with a group of your donors in Sudan. This group is funding 10 water wells in a very arid region of Sudan, and these donors are coming to see firsthand how their investment made a difference. Because of the impact and the emotional nature of the trip, while on site, these donors decide they want to fund another 10 water wells by collectively putting up $50,000.

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Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.