Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
That’s awesome, right? But wait. What if you got them to use that as a match and sent out personal messages to 10 people on your caseload that had a similar passion for Sudan but couldn’t make the trip?
Imagine this group of donors visiting Sudan sends a video message to each one of those donors and personally asks him or her to help with this special matching-gift challenge.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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