Major Gifts — Just a Tweet Away?

That personal message is sent to those 10 donors via Twitter, Facebook, e-mail or LinkedIn. The next day, one of those donors in Sudan calls the donors in the U.S. to follow up.

You tell me how even one of those 10 donors could not say yes. OK, but there’s more.

Now, three days later, waking up to her breakfast, the donor in the U.S. checks her Twitter account and reads a direct message from Sudan. It’s one of the donors in Sudan who sends a video link thanking her for contributing and busting the goal of $50,000, which now enables them to drill 20 water wells. And, she receives a personal greeting from the tribal elders thanking her for her help.