Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
Do you see how powerful this can be? This is not some pie-in-the-sky idea. This is a very simple, cost-effective, yet extremely personal way to reach your major donors and inspire them to give.
You could also use social networking for special mini-campaigns with tight deadlines or use it at the end of a calendar or fiscal year when you’re trying to remind people at the last minute to consider a gift.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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