Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
I say, “Nonsense!”
Social networking and major-gifts programs are made for each other. In this article, excerpted from a three-part series that I wrote for the Passionate Giving blog, I outline how your organization can best use social networking to enhance both your program and your major donor’s experience.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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