Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
There are three distinct areas I want to cover.
- Research/deepening the relationship with donors
- Cultivating and reporting back to donors
- Raising money
Research/deepening the relationship with donors
Good research is key in trying to understand your donors. Remember, you want to know and understand who your donors are, what makes them tick and what they are involved in, among other things.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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