Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
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Google Alerts, TweetBeep, Facebook, Twitter and LinkedIn are all great ways to deepen your understanding of who your donors are. In fact, if you have a caseload of donors, you should have all your donors on Google Alerts and TweetBeep right now. Seriously, go do it right now. OK, now that you have them all signed up, let’s continue …
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Jeff Schreifels
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Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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