Major Gifts — Just a Tweet Away?
Both of these free services allow you to track your folks if they pop up online or Twitter. Let me give you an example. Let’s say you work for an East Coast nonprofit and one of your donors lives in California. Your donor receives a humanitarian award in her hometown, and that event is posted in a local online newspaper. That night you get an alert from Google about your donor receiving that award. You then send a nice e-mail, tweet or Facebook post on your donor’s wall congratulating her.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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