Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
How awesome is that? Your donor will be blown away!
Twitter, Facebook and LinkedIn are great ways to connect with donors and get great information. You can find out what they think about life, what they’re reading, working on, who their friends are and what they are passionate about. This is all great information to help you understand these good people.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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