Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
Now, don’t get discouraged if your donors don’t accept your friend request on Facebook or don’t want to connect with you on LinkedIn. That is also giving you great information. Respecting and understanding your donors’ wishes on how they want to communicate with you is a key element in your relationship with them.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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