Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
And, of course, not all your donors use social networking. But many of them do, which is why you want to understand it and use it as another way to make a connection with them.
Cultivating and reporting back to donors
Now I want to turn to how to use social-networking tools to further cultivate and report back to donors. Reporting back to donors in order to show them how their gifts made a difference is absolutely crucial.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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