Major Gifts — Just a Tweet Away?
Sorry, no, not really. But social media can be an important part of your strategy.
Unfortunately, it’s one of the many barriers development directors and major-gifts officers run into within their own organizations. This just has to get solved. If you’re going to survive as an organization, you have to be able to quickly report back the impact of a donor’s gift.
What’s great though is that you have all these cool social-networking tools to be creative and (cheaply) tell your donors how they’ve made a difference.
- Companies:
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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