Major Giving: Right Person, Right Prospect, Right Ask at the Right Time

Major gifts are a critical element of every successful fundraising program and one of the most efficient and effective ways to raise funds. In his session at Fundraising Day in New York, "Introduction to Major Giving," Mike Hoffman, chairman of Changing Our World, a fundraising and philanthropic consulting firm, highlighted the critical role major gifts play in fundraising for nonprofit organizations and explored strategies for moving major-gift prospects through the moves-management continuum.