Major Giving: Right Person, Right Prospect, Right Ask at the Right Time

A major theme was the importance for nonprofits to recognize, understand and adjust to the changing world around us. Giving generally aligns with the economy, and although the economy has been struggling and remains uncertain, giving still remains fairly predictable. It is the mind-set of donors that has changed. Today’s donors want impact. They want to know their dollars are providing real value to the charities they support. It is the fundraiser’s job to provide them with that opportunity.