Major Giving: Right Person, Right Prospect, Right Ask at the Right Time
- A long-term scope for success is necessary. Cultivation and solicitation are lengthy processes.
- Major donors must be brought into involvement with an organization. It is about engagement, not money.
- People respond based on who is asking. Charismatic, personable people trump case. People give to people.
- You must ask in order to receive. Asking doesn’t cost anything. Have fallback strategies!
In addition, the following key components cannot be overlooked in the major-gift process:
- Companies:
- Changing Our World Inc.
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