Make the first date count, and the relationship should be worthwhile.

By Tom Hurley

Tom Hurley is president of the not-for-profit division of DMW, a full-service direct-response advertising agency with offices in Wayne, PA; St. Louis, MO; and Plymouth, MA. “In the Trenches” provides practical techniques designed to help fundraisers make the most of every marketing dollar. E-mail Tom at thurley@dmwdirect.com.