Make the first date count, and the relationship should be worthwhile.

By Tom Hurley

Time-honored guidelines
While each RFP is unique, there are straightforward guidelines that will help you prepare a document for effectively matching your needs with agency offerings. Here are some tips:

1. Ask the right questions. While you’re looking for an agency to support you, it’s the people that work at the agency with whom you’ll be dealing on a daily basis. There has to be a synergy in overall philosophy, personality and work style for both parties to be productive and successful.