In the Trenches: The RFP Process

In order to transform an objective “wish list” into reality, start from the end result and work in. What is it that you wish to accomplish? And what is most important to you in getting there? Communicate what you want by asking strategic questions. For example, if agency size is important, ask the agency to not only tell you how many employees it has (in-house and freelance), but also how the staff will be organized to serve your organization after a contract is signed. You’ll protect yourself from being awed by a great presentation made by an agency that lacks commitment or resources after you say “yes.”