Make It Matter
Relevancy in Donor Messaging
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According to the recently released Giving USA, there are now more than a million nonprofit organizations operating in the United States. This increased competition means today's donors are being bombarded — and our messages are becoming lost in a sea of appeals from other charities. By making your communications more relevant, you can cut through this current — and straight to the heart of your donor.
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- People:
- Kristin McCurry
- Places:
- United States
Kristin Mccurry
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