Make It Matter

Listen when the donor tells you what she values about your organization.

If your donor has told you she has an interest in a particular area of your work, you can make your work more relevant by drawing her into that area more deeply. This interest can be implied through her response to certain appeals or programs or come directly from the donor. For instance, if your donor wants to know about the work you are doing to preserve the Alaskan wildlife and has told you so in a survey or inbound phone call, personalize as many of your communications with her as possible to illustrate that you know her and are working on what she thinks is important.