Make It Matter

You have a story — tell it.
"Making a difference" language not only demonstrates the need your organization addresses but conveys to donors what will happen if you are not there to help. These phrases can build your case for support quickly and concisely when combined with information about how you compare to other organizations and how your work is different from what they do. Using this approach in your communications with your donor is an excellent way to reinforce the idea that her investment in your organization was a wise one and will pave the way for increased commitment or more frequent support.

Kristin McCurry is a principle in MINDset direct, a practice dedicated to guiding nonprofit organizations in identifying, understanding and influencing the dynamics of donor groups in order to drive higher value relationships. She can be reached at 703-485-9242.