Make Privacy a Public Matter

Nonprofits collect all sorts of private information about their constituents, such as their home addresses; home phone numbers; work phone numbers; e-mail addresses; and details about their interests and family status, etc. Having that information is extremely important for any kind of nonprofit success and effectiveness, Verclas says. The more you know about your constituents — whether they’re donors, people receiving services, members, decision makers, the media, etc. — the better you can serve them and the better you can target them.