Make Privacy a Public Matter

Posting your privacy policy on your organization’s Web site creates transparency and trust by saying here’s what we do, here’s why and here’s how.

“That’s what I think nonprofits ought to be doing. The currency obviously in the nonprofit sector is trust, so that creates trust,” Verclas says, stressing the importance of actually adhering to the policy once it’s created. “It’s not just a policy you stick on your Web site, it’s an action plan.”