It's Beginning to Look a Lot Like Year-End
Make sure your fourth-quarter fundraising projects are ready to launch.
Postal mail has a lot more competition from other nonprofits. One particularly aggressive nonprofit sent me 10 appeals between Oct. 1 and Dec. 31 of last year. It was not unusual to get two appeals in November and three in December from others that I support. These established nonprofits are mailing this much because they know from experience that it pays to be in the mail at year-end.
- Companies:
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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