It's Beginning to Look a Lot Like Year-End

While you might not want to send out six e-mails and four mail appeals in December, be sure you have a plan to be in front of your donors. Someone else definitely is, and you need to be sure you aren't forgotten in the deluge from other nonprofits.

Have a deadline
Dec. 31 is a natural deadline for any donor thinking about income tax deductions for 2011. However, since fewer than half of Americans itemize deductions, this might not be an important consideration for the majority of your donors.