It's Beginning to Look a Lot Like Year-End
Make sure your fourth-quarter fundraising projects are ready to launch.
Have specific offers
One of the great ideas in nonprofit fundraising has been the year-end donation catalog, if only because it forced organizations to think about their fundraising needs as tangible "products." You might not prepare a catalog (and I'm not suggesting you need to), but especially at year-end, you need to think in terms of tangible offers.
How can you package your great work so it's appealing to your donors? What can you ask for that is specific and easy to visualize?
- Companies:
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
