It's Beginning to Look a Lot Like Year-End
Make sure your fourth-quarter fundraising projects are ready to launch.
Donors are busy at the end of the year, shopping, cooking, cleaning, partying and sending greetings. Don't make them work to figure out what you will do with their money and why it would be a good investment.
"Your gift of $100 will help us continue our good work" is nice. "Your gift of $100 will mean we can provide holiday food baskets to seven families right here in our community" is so much better.
- Companies:
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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