It's Beginning to Look a Lot Like Year-End
Make sure your fourth-quarter fundraising projects are ready to launch.
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And then, don't forget to say "thank you." A deluge of donations is a poor excuse for taking weeks to receipt and thank a donor. As you're planning your fundraising calendar for year-end, put a plan in place to handle the donations in a timely manner. Your donors will thank you through their ongoing loyalty and support in 2012.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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