Make sure your new technology choices are really the solutions you need.

By David Mckenna

For a more comprehensive list of fundraising technologies, go to the Association of Fundraising Professionals’ Web site (www.afpnet.org) and check out the list of exhibitors from the recent conference in Seattle. (Click on International Conference, then on “Meet the Exhibitors.”)

Still, other technologies are more cutting edge and maybe not something an organization might consider without some prompting. For example, cMarket has developed an Internet auction platform specifically for the nonprofit fundraising market. And IATS Ticketmaster, a credit card-processing company, is helping nonprofits interact with people who use their credit cards to make donations.