Focus On: Software: Are You Plugged In?

The Massachusetts-based cMarket provides each subscribing nonprofit with a private online site at which to hold its auction. It eliminates geographic restrictions and allows the nonprofit to bring the auction to the attention of all its constituents via e-mail. It also acts as a marketing tool for companies that supply the items to be auctioned by featuring on the online auction site the name, logo and Web link of each donating company.