Make sure your new technology choices are really the solutions you need.

By David Mckenna

Masaoka advises nonprofits also to devote time to devising online technology strategies, even though the Internet has yet to become a major conduit for donations.

“A lot of donors go online to learn about an organization, but they may not actually donate online,” she says. “Integrating your online strategy with your multiple ways of giving — that’s what they need to be looking for.”