Make sure your new technology choices are really the solutions you need.

By David Mckenna

Get what you need
Technology only helps if you use the right mix of components, says Michelle Milford, public relations manager at the Texas-based Lance Armstrong Foundation, founded to help improve services for cancer survivors. LAF uses its Web site to recruit volunteers and to seek donations, which “have increased significantly over the past two and a half years” since the foundation began online solicitations, Milford says.