Make sure your new technology choices are really the solutions you need.

By David Mckenna

Once the database is in place, the software system can be used to generate appeals for donations — either in the form of letters or an efficient e-mailing system — as well as expedite processing of gifts and thank-you notes. It also can help nonprofits analyze results and answer important questions, such as why there is a disparity in donations from one year to the next.