Make Your Fundraising Postage Work Harder
In tough economic times, fundraisers must use all the tools at their disposal to ensure their organizations can continue to meet the demand for their services. Even with the growth of electronic communications, traditional direct mail remains an important tool for raising donations. Savvy fundraisers can make their investments in direct mail work harder by ensuring that their production vendors are using all available means to optimize their postage spends.
- People:
- Kurt Ruppel
Kurt Ruppel is Director Postal Policy and Marketing Communications at IWCO Direct. He is a member of the Mailers’ Technical Advisory Committee (MTAC) and serves on the Board of Directors at the Envelope Manufacturers Association (EMA), where he is also Vice Chair of the EMA’s Postal Affairs Committee. He can be reached at kurt.ruppel@iwco.com.
