Make Your Fundraising Postage Work Harder
Ask your vendor about commingling your mail with other mail volume to improve postal presort qualification. The larger the commingle group, the more likely you’ll be able to meet the minimum requirements to claim the lowest rates.
Do your own trucking for drop-shipment discounts.
Still need to make your postage dollars go further? With rising costs for fuel and other transportation expenses, destination entry discounts provide significant incentives for mailers to drop-ship mail deeper into the postal network. Not only will an efficient postal logistics program provide meaningfully lower postage costs, it also will provide significantly faster in-home delivery and more precise targeting around your in-home date.
- People:
- Kurt Ruppel
Kurt Ruppel is Director Postal Policy and Marketing Communications at IWCO Direct. He is a member of the Mailers’ Technical Advisory Committee (MTAC) and serves on the Board of Directors at the Envelope Manufacturers Association (EMA), where he is also Vice Chair of the EMA’s Postal Affairs Committee. He can be reached at kurt.ruppel@iwco.com.
