Make Your Fundraising Postage Work Harder
Ask your production vendor to suggest innovative and cost-effective formats that retain the appeal of your oversized mail pieces while qualifying for letter rates.
Make sure your addresses are complete, correct and current.
Using high-quality addresses is another way to ensure your postage dollars work as hard as they possibly can. If a Standard mail piece cannot be delivered as addressed, it will be discarded by the Postal Service. To ensure your fundraising solicitation has the best chance of reaching potential donors, be sure your service provider is processing your mailing list with CASS-certified address hygiene software including Delivery Point Validation. Additionally, Move Update processing helps your mail keep up with the more than 17 percent of the American population that moves each year. For nonprofit Standard mail — especially using rented lists — Move Update is typically accomplished using NCOALink® processing.
- People:
- Kurt Ruppel
Kurt Ruppel is Director Postal Policy and Marketing Communications at IWCO Direct. He is a member of the Mailers’ Technical Advisory Committee (MTAC) and serves on the Board of Directors at the Envelope Manufacturers Association (EMA), where he is also Vice Chair of the EMA’s Postal Affairs Committee. He can be reached at kurt.ruppel@iwco.com.
