Make Your Fundraising Postage Work Harder
Make it automation friendly.
Another area where mailers can achieve significant postage savings is by designing automation-friendly mail pieces and prebarcoding mail. When designing an automation-friendly piece, remember that as well as meeting specific size limitations, letter-size mail must have an aspect ratio (length/height) between 1.3 and 2.5 to be compatible with automation equipment. Automation letters also must weigh 3 ounces or less and either be in an envelope or be closed with wafer seal tabs or spot glue.
- People:
- Kurt Ruppel
Kurt Ruppel is Director Postal Policy and Marketing Communications at IWCO Direct. He is a member of the Mailers’ Technical Advisory Committee (MTAC) and serves on the Board of Directors at the Envelope Manufacturers Association (EMA), where he is also Vice Chair of the EMA’s Postal Affairs Committee. He can be reached at kurt.ruppel@iwco.com.
