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“Since we’re about theater, it’s about drama and it’s about creativity,” she adds.
The drama not only grabs people’s interest and gets them looking forward to events, it has helped shape and become a part of The Cleveland Play House’s brand.
To capitalize on the power of that branding, Comeau-Hart says the play house makes it a point to hold all of its events on site. “We’re in a 300,000-square-foot complex, and we have four stages and we always host our event at the play house because the idea is to get people into our building.”
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- People:
- Judy Comeau-Hart
- Places:
- Cleveland
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Abny Santicola
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