Anatomy of a Control: Making Anger Work

In the mousetype at the bottom of the order form are the following lines: “Membership dues are $25. For senior citizens, students and people with limited income, dues are $15.”

As founder and publisher of Who’s Mailing What! newsletter, I’ve looked at literally tens of thousands of mailings in the past 20 years. Never do I recall an organization calling a contribution both a “gift” and “dues.”