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Denny Hatch
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The suggested amounts for the gift/dues are listed with the $25 circled and a handwritten note underneath and highlighted in yellow that reads, “A gift in this amount is urgently needed!” This line ties directly to the first paragraph, which talks about the “severe crisis.”
The business reply envelope lays on a little guilt trip of its own. At the top in a handwritten font is the line: “Your first-class stamp will save us money for Human Rights work!” The final element in the package is a black, blue and white decal for a car or parlor window.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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