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Denny Hatch
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The outer envelope is a plain, white No. 10 with no window and no teaser copy. The cornercard in red has the Amnesty International logo — a candle of hope surrounded by barbed wire — along with the name and address of the organization. The nonprofit 9.3 cents postage is a red, metered indicia. Envelopes don’t come any simpler than this.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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