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Denny Hatch
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Inside are five additional elements, the main one being a four-page letter consisting of two nested sheets printed front and back. The only color is the light-blue printing of the Amnesty International name, address, phone number and URL at the bottom. Everything else is black.
Printed in a Times font, every sentence is its own separate paragraph. No gray walls of type here. The reader’s eye moves easily from sentence to sentence and page to page.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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