Making the Case for Technology Investments

One of the best ways fundraisers can communicate the benefits of a technology investment to their organization is by demonstrating that it will save time and increase revenue.

In their session “The ROI Question: Demonstrating the Value of Technology to Your Organization” at the NTEN 2007 Nonprofit Technology Conference last month in Washington, D.C., Derek Low and Bill Strathmann, director of operations and CEO, respectively, at Network for Good, shared advice on how to communicate the need for and benefits of technology investments for fundraising initiatives to organization leaders.